Morgan Stanley has released a couple of bulky documents about the mobile Internet: 'The Mobile Internet Report,' a 424-page report which explores eight major themes; and 'The Mobile Internet Report Key Themes,' a 659-slide presentation that drills down on thoughts covered in the report.
Perhaps the most remarkable statement in the report is that the Mobile Internet market will be "at least 2x size of Desktop Internet," which Morgan Stanley bases on analysis comparing Internet users with mobile subscribers.
The report starts out by saying that Apple's iPhone/iTouch/iTunes ecosystem "may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen." It goes on to state that "a handful of incumbents (like Apple, Google, Amazon.com and Skype) appear especially well positioned for mobile changes."
Growth in the Mobile Internet is being driven by 3G adoption and the increasing popularity of smartphones, of which the iPhone is the leader in terms of Web traffic. Morgan Stanley predicts that smartphones "will out-ship the global notebook + netbook market in 2010E and out-ship the global PC market (notebook + netbook + desktop) by 2012E."
For the entertainment industry, there are mobile apps popping up all over the place. Twicketer is the newest way to get your customers into all of your events. They send a simple link to your customers' smartphone that delivers an event ticket that's verified and validated right on the phone.
Websites like Myxer allow you to create and sell your very own cell phone wallpapers and ringtones.
So if you plan on having a long career, you better step your mobile marketing game up!
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