We all know that there are many people/"companies" in the ent./music business, that just throw logos around on fliers, magazines, & on the Internet with NO legal right. Right? Well, 2one6 is here to enlighten those in an effort to what could happen when you Illegal use a name, & or trademark which can cause some serious legal issues without written consent.
Seattle businessman Craig Dieffenbach and his Electric Hendrix LLC promoted a vodka named "Hendrix Electric" after a legend rock guitarist Jimi Hendrix, which claimed the spirit infringed on the Hendrix trademark. Experience Hendrix, the company that controls the trademark won a judgement of $3.2 million dollars and has ordered Dieffenbach and his companies to stop selling and marketing the vodka or any other products branded with the Hendrix name.
"This judgment recognizes our family's long-standing commitment to preserve the Jimi Hendrix legacy and artistic vision," Jimi's stepsister, Janie Hendrix, said in a written statement.
The Hendrix estate believes that Jimi's name or image should not be used to promote alcohol due to Hendrix's death by a sleeping pill overdose in 1970, at age 27. Experience Hendrix does market a wide variety of Hendrix-themed promotional items.
In late 2005, Dieffenbach began marketing the vodka in purple-tinted bottles with a Jimi Hendrix likeness and signature above the label. The estate sued him in 2007.
No comments:
Post a Comment