Tuesday, June 26
Monday, July 31
Friday, November 30
Thursday, August 16
Do You Want a Wealth of KNOWledge?
People [are] talking about the music business in this DAMN CITY, but very few even attempt to PUT THEIR MONEY where their mouth is. #Fact is, three-fourths of the talent here do not travel outside of the city. They either sit at home, or are on the phone, Facebooking, or Tweeting.
People always want to bring up barcode and royalty points, but these same people [that are] blowing hot air on the mic, can't seem to afford a PROMO RUN, let alone EFFICIENT and EFFECTIVE promotional materials, along with a MARKETING PLAN.What about: GAS MONEY, HOTEL, CAR, etc...?Man, honestly, I can break most of these rappers down to the basics...and like T.I. said "EARN YOUR BARCODE!!!"If y'all knew so much for real, then...- Where is your "ONE SHEET" for RETAIL SALES?- How many UNITS will your "LABEL" distribute?You artists/rappers/performers/labels need to start working with EXPERIENCED individuals, FLAT OUT! The music industry is currently over-saturated, and its waaaaay too many of y'all that are NOT PERFECTING your CRAFT. Yet you're sitting on [top of] ALL of this "KNOWLEDGE" (that you say you have, but don't apply) just to say, speak, and tweet that you know. Where is your "WEALTH" of KNOWledge that is turning your LOVE of the MUSIC into some dollar $ign$?!?!?
Ask yourself...
Written By: @Shimmy2one6
Edited By: Alana King
Monday, March 26
Business Etiquette 101
In life mistakes happen and sometimes people have life changing circumstances intervene that a person may not be capable of controlling. Before, we as "BUSINESSES / People" jump to conclusions, maybe we as Business Wo/Men need to Over-Stand how to communicate on a a much more professional level... As A Business. - we as people ALL spend money, but $pending money doesn't deem that your a Business to say the most. Now I do appreciate any money spent with my company and I ask that if I spend my money to be accepted on the same terms. Have I lost money as a Business, of course! It comes with doing Business, although when I did lose money I tried to give that person/business the benefit of the doubt to "SEE" what may have happened before I turned into a Judge & the Jury.
Business Etiquette should definitely be considered in this new age of Social Communication on Facebook, Twitter, Google + etc. ...#239. Oft times No Reply is better suited 4 a formal gathering, rather than a stained comment left on the collar by ur lips. - {#THINK}
Sunday, January 29
Saturday, November 5
My Facebook Group
Social Media, what can we say other than maybe it's really not too Social after all? The reason why I made this comment is in regards to how we as humans socially interact amongst one another in this new fashion of business & entertainment; especially in regards to the ever so popular "Facebook and its 'Groups / Pages' that we all tend to 'Like,' so much".
Written By:
Thursday, October 20
How Can An Artist Develop Online Fans
By:
Monday, October 3
DO YOU really NEED A MANAGER
Do you need a manager; no LIKE DO YOU REALLY NEED A MANAGER; ask yourself? I ask this question to many of the Artists I encounter coming across this social music industry, & the usual answer is YES, to help me get (1.) MORE SHOWS, & (2.) MONEY.
Is this rational thinking of today's talent, which actually has turned into an Irrational Belief; & more than likely without a Solid Idea of Reason? More than likely... YES!
Manager’s Services.
(a) During the terms hereof, Manager agrees to use all reasonable efforts to promote, develop and advance Artist’s professional career and to advise and counsel Artist with respect to all phases of Artist’s career in the entertainment industry, including, with respect to all phases of Artist’s career in the entertainment industry, including, without limitation, and following, to the extent applicable, to:I. Advise and counsel in the selection of appropriate musical and other material and with regard to the adoption of the proper format for presentation of Artist’s talents and the determination of proper style, mood, and setting in keeping with Artist’s talents and best interest:
II. Advise and counsel in any and all matters pertaining to employment, publicity, public relations and advertising;
III. Analyze and comment upon Artist’s music, physical appearance, wardrobe and other material;
IV. Advise, counsel and direct in the selection of artistic talent to assist, accompany or embellish Artist’s presentation;
V. Advise and counsel with regard to general practices in the entertainment industry and with respect to such matters of with Manager may have knowledge concerning compensation and privileges for similar artistic values
Therfore Artist's please renegotiate your Thinking when it comes down to what a True Manager's Responsibility may be. BUT, Please take Note that this is just a brief explanation of details, & is by far no where near the Tip of the Iceburg in Today's Music Market which now comes down to 3 Things ~ (1.) Marketing (2.) Branding (3.) Communication
~ REMEMBER: This Music Market is one of the most Evoling & Changing forms of Business. It is Highly Important to Understand the Communication Forces within Marketing of a Product & or service which is You the Artist. Today's business requires a Proficient, Goal-Orintated, Manager competinent to Think Ahead of the Curve, & Move the Ball Forward!
By: @Shimmy2one6
Need Management - Marketing - Promotion - Social Media Management - Campaign Development - Idea & Knowledge Consultation (Please FOLLOW Us & or BOOK ME at FACEBOOK: Shimmy.Shan
Friday, August 26
Turn Up Magazine Membership
Get Ready talent...... Turn Up will soon be adding a Membership Organization for THE SERIOUS, GOAL ORIENTATED & AMBITIOUS ARTISTS that are READY 2 TURN UP. Turn Up helps musicians find the music assistance, & mentoring they need to launch a promising music venture. The power of Turn Up lies in its ability to connect and match members of the music entrepreneurial system with a geogenre approach.
- Get Music Reviews from DJs, Promoters, PRs, Marketers, Tastemakers, & more.
- Music Placement
- Email Blasts
- Tools - Resources - Knowledge
- FREE Turn Up T-Shirt
- FREE Business Cards
- Promotional Items
- 20%-50% Discount on Magazine Placement - Marketing - Promotion - Print - Graphic Design - Mobile Marketing & More....
- Become visible to DJs, Magazines, Websites, Blogs, Street Teams, Promoters, PR, etc. that you might not be exposed to otherwise
- Find Music Business Mentors willing to offer free business assistance in your music genre
- Coordinate Service Providers in your area to find the help you need to grow your music career / business
- Explore resources for music entrepreneurs including music events and articles relevant to starting and growing your music career / business.
4 More Info & on Price for Membership - Call: 216-978-6134 or email Info@TurnUpMag.com
Sunday, July 24
"How Music Industry Networking Works"
by Dalena Radabaugh
Entertainment Management
December 19, 2003
The key to being successful in the music industry relies heavily on using the correct techniques to network yourself and (or) your artist with the appropriate connections. In this day and age, it's all about who you know. A website titled, "How Stuff Works" describes the proper way to go about making it in the music industry through networking. Here are the main points to consider when networking in the music industry:
The Dos and Don'ts of Networking
Always view situations by thinking about the other person's perspective. When meeting an important person, always ask yourself a few important questions. An example would be, "If you were this person, how would you like to be approached?" Also take into perspective how many people they hand their card out to everyday, and how to increase your chances of being noticed. Be brief in the beginning of the conversation. Let them know exactly what they need to know about yourself and the artist you are managing. After a brief introduction the conversation could last for hours, but even if it doesn't, it is better to have said the important factors instead of wasting their time and yours.
Appreciate assistants
It is very important to never underestimate the power and importance of the assistance of a lower-level person. Sometimes the best way to get a hold of the person you are wanting to reach is by developing a relationship with their assistants. They are the closest connection you have with the person you are trying to reach. The assistant can help immensely by making sure that your information is given more priority on the boss's desk than others. Assistants can be great friends to have, for today's assistants are tomorrow's executives.
Organize your information
Finding a computer program or some sort of method to keep your information organized is a very important step in networking. You will develop many different names for different people in the industry, so be able to keep track of who is a booking agent, CEO, etc. Another great idea is to have a list of people's birthdays, and when it's appropriate, send them a card. It is also a great idea to keep track of their hobbies, family information and names of their assistants.
The appropriate thank you
When someone does a favor for you, or even a nice gesture, don't forget to follow up with the appropriate thank you. In some cases just a card will suffice, but for special occasions, flowers or a bottle of wine are great ways to show your appreciation. This can solidify an excellent future relationship. Be careful when using this tactic, you don't want to look like you are trying too hard. Make sure you actually have a relationship with this person and they will recognize your name.
Communicate Effectively
When just giving information, you do not necessarily need to talk on the phone. Send an email or fax the person the information. This way you are not wasting their time. When you need an answer to a question or you are soliciting an opinion, this is a great time to use the phone. The best way to decipher which method is best is to use your own judgment, for every situation is different.
Targeted Networking
Here is a list of what the members of the music industry are looking for, and a few tips to help the process of networking in each area. Competition is vital in being successful. Businesses in the music industry will always be interested in knowing what other companies are interested in your artist, so always keep your options open. It's very important to stress the word "work" in networking.
- A&R reps
Some important things to A&R reps are songs, presentations, appearance, musicianship, performance, vision, personality, popularity and commercial viability. They are the record label talent scouts, thus there are thousands of managers and artists trying to get their attention. When networking with an A&R rep, it is essential to handle the situation correctly. It is important not to call them all the time; being overly pushy will only decrease your chances of recognition. Use your connections within the music industry to contact an A&R rep.
- Publishers
Publishers mainly care about songwriting. Many of the same rules used for A&R reps apply to publishers. Your BMI, ASCAP and SESAC artist relations representatives should be informed in this area, and they might be willing to help get you connected with a great publisher. - Music lawyers
The primary concern for music lawyers is your music, your future and interest from other entities in the music business. Asking other bands or managers for recommendations is a great way to go about finding a good music lawyer. If you do not succeed with the first option, always ask for recommendations, and when following up don't forget to include where you received their name.
- Venues and promoters
The primary concern of venues and promoters is how many people you will draw in for a show or public appearance. In booking shows, you might be turned down by certain venues, but it never hurts to ask for a reference of where it might be more appropriate to play. This shows your sincerity and interest in performing. Do not include in the conversations how great your artist is. They would rather judge for themselves, or they need to see how many paying customers show up for your artist's show.
- Music Journalists
Music journalists are concerned with what makes your artist's story unique. Any writer at a local papers is always approachable, you just have to go about it the right way by using all the dos and don'ts of networking.
- Record stores and distributors
The main concern of record stores and distributors is how many records your artist can sell. If you have been successful at selling merchandise at shows and on the Internet, demonstrate this to the people at your local record store. This will improve your chances of the store taking a risk and selling your product or supporting your artist.
- Networking Resources
Here are some online resources and magazines that contain information on everything from labels to radio stations to music attorneys.- "StarPolish"
- The Yellow Pages of Rock
- "Pollstar"
- Billboard
Adapted from:
Solomon, Michael (2003) "How Music Industry Networking Works," http://entertainment.howstuffworks.com.
Saturday, July 16
Tuesday, May 24
Thursday, May 19
Brand Equity
The music media marketplace has broken into thousands of tiny bits of 0's & 1's and getting the word out is 10x as hard in the past recent years than it is ever today. A companies "Brand Equity" today relies more on getting the right people in place at the right time.
Ask yourself, do you have a brand (product & service) that’s worthy of your fans/customers attention that can provide some value into their lives? How you deliver your brand is just as important as the brand itself that can offer quality, performance, & assurance within a "Label's" (Record / Entertainment / Business) campaign. Companies that can focus on fan/customer experience will do that much better with a promising force that speaks louder than words. Your Brand Investment should have a "Productive Outline" that can produce banging results loud a clear!P.S. - It's called an Entertainment 'Label' for a reason; the Label is the Brand.
The victory of Success is Half Won when One gains the habit of Setting Goals & Achieving them. ~ OG Mandino 'The Greatest Salesman in the World'
Thursday, April 28
ARE YOU a Bo$$
#ShimmyLawNo7
Many can not be a Boss, unless they learn from a Bo$$What defines a Boss? Let's define the word most utilized by the people. Notice when the word is used as a VERB as compared to an ADJECTIVE, and that the word Boss comes from latin decent of Vulgar Latin. **Notice the word Vulgar!
· Function: noun
· Etymology: Middle English boce, from Anglo-French, from Vulgar Latin *bottia
· Date: 14th century
Verb., bossed, boss·ing, boss·es.
1. To supervise or control. See synonyms at supervise.
2. To give orders to, especially in an arrogant or domineering manner: bossing us around.
Adjective. Slang. - First-rate; topnotch
Follow....
Now since we have had a lil teaching of words, then now I can begin to where I am about to go! Lets's GO!!! When using BOSS as a verb then, you have 2 types of Bosses in life, whether male or female, and these 2 types are either Passive (Quit) or Aggressive (Loud). We ALL have Bosses in our life when we work for a company. Now really look how that Boss (Person) acts because of his POSITION held in which is usually governed by another Superior. I must say that some Bosses are quiet, and good listeners while others Bosses are overtly agitated in life, or disgruntled by their Job in which they Boss you at. Think about it for a moment!
Lets now take a look at the Bosses in the streets, that pretty much have never seen a board room; but are much similar to the mafia lifestyle, but with far less organization. LOL. These "people" are still either Passive (Quit) or Aggressive (Loud). Have you ever noticed that the REAL BOSSES in the movies stay quiet while they execute the ones that are overtly aggressive (The Gangsters). Some of this is real life LIVED outside the Hollywood screen, but today's "people" who want to be gangsters are only out to be what they see ...a BOSS themselves. We all know Scarface the movie right? Majority of Gangsters usually end up dead, or in jail!
Please understand that this is modern day society in which we live, but not the society in which WE should live our life! Using the word BOSS as an Adjective in a Slang tense; means First-Rate or Top Notch, in which We ALL ARE First-Rate & Top Notch. Please do believe that "YOU are YOUR OWN BOSS!" Many lack that Inner Boss though within themselves in which they are "Their own BOSS & NOT the Boss of OTHERS LIFE!" What we need is to be The Boss of ourselves 1st. and formost & then we can guide & direct with a Passive Ear & still be a BOSS in which many will listen... whether Good or Bad, but I prefer the latter.
Remember....
#ShimmyLawNo7Many can not be a Boss, unless they learn from a Bo$$
Sunday, March 13
GAME CHANGERS [part1]
GAME CHANGERS [part1] - Four of Atlantic Records’ most promising acts come together for the label’s new web series
Monday, February 14
'UP THE WAY-DOWN THE WAY - Remix feat Ray Cash' by Darren Anthony
Listen to 'UP THE WAY-DOWN THE WAY - Remix feat Ray Cash' by Darren Anthony
http://bln.kr/110E/